Why Reiss didn't simply ask for a career with the Umbrella Corporation is, frankly, the bigger mystery here.
The intention is to weaponize the box's contents, the destructive, malevolent ills the world already suffers from, and profit from also providing the only cure. Reiss' goal for world-domination comes by way of unearthing Pandora's Box - which, of course, as is typical of most every action-adventure blockbuster, is not a myth as much as a small clue to a larger treasure map. The otherwise respectable actor unironically plays the scientist turned bio-terrorist Jonathan Reiss like a caricature of an 80s Bond villain, down to the slick back hair and expensive suits. In fact, the mean boy will mash those toys into his own creation and resell them back to those same kids, and in The Cradle of Life - a title pregnant (no pun intended) with more meaning when considering the above - the one-dimensional bully is portrayed by Ciarán Hinds. In this fictional universe, which clearly takes not-so-subtle inspiration from the real one, the men are ultimately grown boys at the playground bullying other kids to fork over their toys and telling everyone they can't play.
They are driven, in large part, by a single-minded greediness that sees profit in possessing other people's cultures, an indifference to the importance of preserving history rather than rewriting it and a seemingly innate desire to dominate the natural world for personal self-interests. The majority of the men in the world of Lara Croft are immorally corrupt wrongdoers.
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